Affiliate Marketing

WATI — here is a wonderful Whatsapp Marketing tool.

September 11, 2022December 1, 2022 by Gijo Vijayan

What is the use of WATI ?

WATI is a company designed to offer a developed and customer-focused service, through WhatsApp, thus creating a solution suitable for this platform, focusing its potential on a tool that has all the necessary features, such as the WhatsApp multi-agent, the CRM, and the WhatsApp API.

All this in order to be able to fulfill most of the needs regarding WhatsApp.
Wati allows you to stay in touch with the entire customer service team of your company; each agent can take calls and respond individually with a single WhatsApp number, which makes Wati a tool capable of integrating both internal and external communication, using the same platform.

WATI is one of the most popular WhatsApp marketing software but it is quite expensive for sole entrepreneurs and newcomers who are just starting.

Main features of WATI

Wati is a company focused entirely on WhatsApp, hence it has several features that are limited to this app; however, this does not preclude their attractiveness. Here we name the main ones:

1) Wati has its own CRM exclusively for WhatsApp.

2) It allows the integration of some tools including Shopify and other external CRMs.

3) It has bots for WhatsApp.

4) It has its own app.

5) Access to the APIs.

6) You can send Broadcast Messages.

Advantages and disadvantages of WATI
Like any tool, even Wati has its advantages and disadvantages that we will explain below:

Advantages:

Wati allows you to stay in touch with the entire customer service team of your company; each agent can take calls and respond individually with a single WhatsApp number, which makes Wati a tool capable of integrating both internal and external communication, using the same platform.

Another advantage of Wati is that it has an integrated CRM, which allows you to save a database of all the customers who communicate with you, allowing you to reply either in bulk or individually.

Last but not least, Wati has an app that can be used on all devices, which makes it a really easy tool to use on any platform.

Disadvantages:

One of the main disadvantages of this solution is the price: it is in fact intermediate, neither too high nor too low, and the additional options usually have the same price as the basic plan. An excellent alternative is Callbell as it is a customer-friendly product, it offers more tools and integrations, at a much more competitive price with rather interesting features.

Another big disadvantage is that this product is only focused on WhatsApp, so if you have other sales and communication channels, such as Instagram or Facebook, you will have to use them separately.

Finally, there is a variable cost that is added to that of the license for the volume of messages sent and received and templates sent on WhatsApp, which never happens in Callbell since the price is fixed!

WATI — Visit Website to know more